World Ski Awards were established to raise the ski industry standards in 2013. It is estimated that every year almost 400 mln people visit more than 2,500 ski resorts that provide guests with about 6 mln hotel beds. Thus, ski tourism is an important segment of the global travel industry.
This is the eighth time Rosa Khutor Alpine Resort has received the award. The winners of the World Ski Awards are selected on the basis of an independent vote by travel industry experts and visitors of a special website. The voting period usually begins in August and continues through November.
“We consider this award as a kind of quality mark. It indicates that the resort is constantly developing, providing guests with new services and responding to the challenges of the time. Keeping a high standard of this kind as the World Ski Awards for eight years doesn’t only mean to be a leader. It proves that Rosa Khutor actually sets the direction for the entire ski tourism industry in Russia” says Sergey Khvorostyany, Deputy CEO for International Relations and Tourism at Rosa Khutor Alpine Resort.
This year has brought huge changes to the work of the entire tourism and recreation industry. Restrictions and additional epidemiological safety measures were introduced everywhere in ski resorts. The World Ski Awards has launched the ReStart program on their online resources in response to these difficulties, giving experts an opportunity to share their experience against the background of the COVID-19 pandemic’s challenges. With the help of this program the community of tourist market representatives has an opportunity to learn about the best world practices. The Rosa Khutor Alpine Resort also contributes its expertise to this activity as it considers itself an essential part of the international ski tourism industry.