The World Ski Awards was established in 2013 to raise the standards of the ski industry. Since then, the industry leaders have been rated each year by an independent vote of experts in the tourism industry and visitors to a special website. This is the ninth time the resort has received this prestigious international award.
Ski tourism is a vital segment of the global travel and tourism market. According to the estimates, 400 million people annually spend their holidays at more than 2,500 ski resorts that offer more than 6 million accommodations.
This year, 26 resorts became World Ski Awards winners, one in each country: 17 in Europe, 4 in the two Americas, and 5 in Asia and Oceania.
“We consider this award a quality mark acknowledging our persistent development and quick response to modern challenges,” said Sergey Khvorostyany, Rosa Khutor resort deputy CEO for international relations and tourism. “Rosa Khutor implements a long-term development strategy, improving its infrastructure and extending the range of services and travel packages. New ski tracks were opened this winter, thus providing the guests with the largest skiing area in Russia, with a length of 105 km. New elevators have been launched; there are 32 of them now. The mountain resort offered regular helicopter tours and transfers to the airport for the first time in our country. The World Ski Awards once again confirmed Rosa Khutor's leading position in the domestic and global tourism market, thanks to the successful implementation of strategic decisions and substantial support from our shareholder Interros.”
International award World Ski Awards is a kind of landmark which shows the high standards of service and infrastructure facilities.
Currently, the tourism and recreation industry around the world is going through difficult times. Additional epidemiological safety measures are applied at the mountain resorts. However, despite the restrictions, the resort had about 5,000 foreign visitors living and working in Russia last year. Participation in the competition and high rating by the World Ski Awards also confirms that despite the current situation Rosa Khutor is an integral part of the international ski tourism industry.
Original story: https://rustur.ru/roza-xutor-vnov-priznan-luchshim-gornolyzhnym-kurortom-rossii-po-versii-world-ski-awards