How do you Like This, White House, or why Elon Musk Signs up to be “Peacemaker”?

How do you Like This, White House, or why Elon Musk Signs up to be “Peacemaker”?


Elon Musk who owns the American company SpaceX published his “peace plan.” So far, it looks like a pompous PR stunt. What was that? Self-promotion? Or should his words be taken seriously?

How do you Like This, Vova Ze?

American entrepreneur Elon Musk confirmed his reputation as a hype expert by proposing a peace plan for Ukraine. Musk once again hit the headlines all over the world. The main beneficiary of SpaceX and Tesla offered his peace plan to end the conflict in Ukraine.

Musk posted his resonant tweet with a picture of an elderly man and a young man sitting in a library. The caption says, “Those who don't study history are doomed to repeat it. Those who do study history are doomed to stand by helplessly while everyone else repeats it.” In short, history teaches that it teaches nothing.

Musk titled his tweet, which became a sensation, “Ukraine-Russia Peace.” For a peaceful settlement, Musk proposes the following points:

“- Redo elections of annexed regions under UN. supervision. Russia leaves if that is will of the people.

- Crimea formally part of Russia, as it has been since 1783 (until Khrushchev’s mistake).

- Water supply to Crimea assured.

- Ukraine remains neutral.”

His next tweet says, “This is highly likely to be the outcome in the end – just a question of how many die before then,” followed by “Also worth noting that a possible, albeit unlikely, outcome from this conflict is nuclear war.”

“Let's try this then: the will of the people who live in the Donbas & Crimea should decide whether they're part of Russia or Ukraine,” Elon Musk offered Twitter users to vote on the issue an hour later.

From Eustace to World

The media explosion caused by Musk’s peaceful plan was so powerful that it affected even those who until this day did not know who Elon Musk was.

“Elon Musk provoked outrage in Ukraine by tweeting his 'peaceful' plan,” says the title of an article published by the American magazine Time. “Elon Musk tweeted out an unusual ‘peace’ plan for Russia and Ukraine. It didn’t go well,” writes Fortune. The Washington Post titled its article “Elon Musk tweets ‘peace plan’ for Ukraine. Chaos ensues.” Reuters called its material about the altercation between Musk and Zelensky in Twitter “Musk and Zelensky in Twitter showdown over billionaire's Ukraine peace plan.”

As of October 4, 2022, 51-year-old Elon Musk is №1 in Forbes magazine's list of the richest people in the world, which estimates Musk's capitals and assets at $236.7 billion. Obviously, if a person of this level publishes or says something insanely stupid, he will still be quoted and discussed. By the way, since February Musk's company has been supplying the Ukrainian Armed Forces with satellite Internet services Starlink. Therefore, in fact, Musk is participating in the military conflict on the side of official Kiev.

Ukrainian President Vladimir Zelensky responded by suggesting his own poll on Twitter with the words “Which @elonmusk do you like more? - one who supports Ukraine, one who supports Russia?” According to Zelensky, there are only 2 options: those who support Ukraine and those who support Russia.”

“I still very much support Ukraine, but am convinced that massive escalation of the war will cause great harm to Ukraine and possibly the world,” was Musk's response to the Ukrainian president.

Musk went on to urge Zelensky to seek a peaceful resolution if he cares about the people of Ukraine, because, according to the American billionaire, a Ukrainian victory is unlikely.

“Russia is doing partial mobilization. They go to full war mobilization if Crimea is at risk. Death on both sides will be devastating. Russia has >3 times population of Ukraine, so victory for Ukraine is unlikely in total war. If you care about the people of Ukraine, seek peace,” wrote Musk.

Former world chess champion Garry Kasparov*, whose political position traditionally sounds in unison with the United States, described Musk's proposal as “This is moral idiocy, repetition of Kremlin propaganda, a betrayal of Ukrainian courage and sacrifice.”

Former President and Deputy Chairman of the Russian Security Council Dmitry Medvedev jokingly suggested that Musk would tweet something like “Ukraine is an artificial state.”

“Musk is good, though. Worthy of an extraordinary officer's rank. The next post will issue something like 'Ukraine is an artificial state,'” Medvedev wrote in his Telegram channel.

Presidential press secretary Dmitry Peskov responded by saying that Elon Musk was trying to find ways to achieve peace, and “achieving peace without meeting Russia's conditions is absolutely impossible.”

“It's very positive that someone like Elon Musk is looking for ways to find a peaceful way out of the situation. I repeat once again, going back to my answer to the previous question, that from the very beginning Russia was for its conditions to be fulfilled through negotiations,” said Peskov.

At the same time, Peskov noted that the proposal to hold repeat referendums is not suitable, because “residents have already expressed their opinion and there can be nothing else here.”

Let's hit Militarism and Imperialism With PR

If one assesses this seriously, then several conclusions can be made. To begin with, no matter how much one would like it, Elon Musk threw the thesis “Crimea is Russia, since 1783” into the information space of the West.

Whether one likes it or not, the top US and global media outlets reprinted Elon Musk's ‘peace plan’ with the neutral status of Ukraine, as well as the theses “Crimea formally part of Russia, as it has been since 1783” and “Khrushchev's mistake” (transfer of Crimea to the Ukrainian SSR was in 1954.)

It also means that at least part of the American business elite sees this resolution of the Ukrainian crisis - an official agreement that Crimea is Russia, the consolidation of Ukraine's neutral status and the holding of repeat elections (correctly, referendums) in the DPR, LPR, and the Zaporozhye and Kherson Regions. This is already a lot, because such a figure as Elon Musk suggests at least looking for a compromise instead of “war to the last Ukrainian.”

Meanwhile, in practical terms, Musk's proposals are unrealistic, because as soon as the international player agrees to a “second vote under UN supervision,” he will immediately receive a wave of accusations in response that the first referendum was illegitimate. The accusers will say, “You yourself admitted that the first referendum was illegitimate, because you agreed to the cancellation of its results.” It is exactly the same idealism to consolidate the neutral status of Ukraine, because in fact one can consolidate dozens of different statuses, but all of them will be worthless if they are not observed.

Even today, Ukraine is a neutral state, because it is not a member of NATO or any other military bloc. But this does not prevent the United States from supplying Kiev with billions of dollars worth of weapons and training its armed forces since 2014, in effect creating a military beachhead on Ukrainian territory against Russia.

Therefore, one can write down 33 times that “Ukraine is a neutral state,” but in practice this is not fulfilled. As in the case of the Minsk agreements, which also represented a plan for a peaceful settlement and the return of Donbass to the jurisdiction of official Kiev. Except that no one implemented this peace plan, which eventually led to the current military conflict in Ukraine.

One should not discount the possibility that Washington could use such a bogus story to find out the reaction of the Kremlin and Russian political and business elites to such a “peace plan.”

Of course, many people have a logical question. Judging by the huge wave of heckling and indignation, will official Kiev refuse Elon Musk's services? Will the business of the American entrepreneur suffer serious losses? It is necessary to say that Elon Musk's business projects depend not on Zelensky, but on the will of the White House and the US Department of State. If Zelensky or someone else from his entourage takes a chance on a loss-making business from the US, another “Zelensky” will replace him in 24 hours later, and the culprit himself will be at the earliest kneeling and begging for forgiveness for the rest of his life.

When evaluating the “peace plan,” one must first assume that Elon Musk is an expert in self-promotion. Indeed, money is money, but who else among billionaires has had the honor of becoming the hero of the popular meme “How do you like it, Elon Musk?”

On the other hand, businessmen of this level always do things for a reason. If Musk proposes a peace plan, it means that he is pursuing some goals of his own, even if they are not clear to anyone at the moment. At the very least, for the next few days Elon Musk has got just space PR on a globe-wide scale. Interestingly, it will be absolutely free of charge. Perhaps this is the real goal of his “peace plan.” But jokes aside, one can only call any plan a “peace plan” if at least one of the sides agrees with it. Otherwise, it's just a attention-grabbing stunt.

* Garry Kasparov is included in the registry of individuals recognized as foreign agents by the Ministry of Justice

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