10 Years of Growing Popularity of Rosa Khutor Resort

10 Years of Growing Popularity of Rosa Khutor Resort

Photo: http://rustur.ru

Rosa Khutor, a mountainous resort located near Sochi, has become increasingly popular among the Russians in recent years. There are several explanations for this. For example, the infrastructure in the area is developing every year and the place has the fame of an Olympic venue.

On December 15, 2010, phase one of the resort was opened. Over the past decade, Rosa Khutor has been transformed from a ski resort into a world-class year-round mountain resort. It offers the brightest example of how effective the legacy of the 2014 Sochi Winter Olympic Games and Paralympic Games is.

"The idea of creating a ski resort in the mountains near Sochi came before the city won the bid to host the Olympics,” Alexander Belokobylsky, Rosa Khutor CEO, said. “The plan was to build a small resort with six lifts and several hotels. At that time, no one thought of a larger project. However, our plans for a ski resort played an important role in making Sochi the Olympic Games host. The Winter Olympics require many sites. While stadiums can be built almost anywhere, skiing competitions need tracks with precisely specified characteristics and a meaningful drop in altitude. According to international experts, it became clear that the slopes of Rosa Khutor were ideal for the Olympic starts. After winning the right to host the Winter Olympics, we revised our plans, and the resort became much bigger."

10 Years of Growing Popularity of Rosa Khutor Resort

During the Olympics, 30 sets of Olympic medals in 15 sports disciplines (alpine skiing, snowboarding, freestyle, etc), almost one third of the total number of medals (98), and 32 of 76 sets of Paralympic medals were competed on the slopes of the resort.

Today, Rosa Khutor is open all year round. In winter, it offers the best ski slopes, up-to-date lifts and a full range of services in skiing training and skills development. In summer, there is high demand for hiking and cycling routes along the picturesque mountain slopes.

10 Years of Growing Popularity of Rosa Khutor Resort

"As for the post-Olympic period, we had some concerns about the summer season,” said Belokobylsky. “Everything was clear about winter time. It could be skiing or snowboarding. But people simply didn't understand what to do in the mountains in the summertime. The beach in Imereti Bay [a place at Imereti lowlands on the Black Sea coast] was one of the first steps. We rented it and started offering a package — accommodation in the mountains and transfers to the beach. We decided to design summer activities. So, today, there are plenty of them at the resort — suspension bridges, high-mountain swings, rope parks, hiking, a beach on a mountain lake, and much more. As a result, now our summer traffic is comparable to that in winter.”

10 Years of Growing Popularity of Rosa Khutor Resort

At present, the resort is visited by up to 2 mln guests a year. Totally, 11 mln people have come to the resort.

Rosa Khutor has the biggest skiing area in Russia. It is 102 km. A total of 68% of the slopes are located at over 1,500 m above sea level. The resort has Europe's largest artificial snow system comprising two artificial lakes, 404 snow generators, including 382 stationary and 22 mobile ones. The system can cover more than 100 ha of land at subzero temperatures with snow. It enables a skiing season of up to 140 days a year, almost until the May holidays.

10 Years of Growing Popularity of Rosa Khutor Resort

During the 2020-2021 winter jubilee season, an important event will take place in the resort. Namely, the 30th VerOnika lift will start operating. It is located on the southern slope of Aibga ridge [a mountain ridge in the Roza Khutor plateau]. Its length is 2,039 m, and the drop in altitude is 661m. It can transport 2,400 people per hour and moves at a speed of 6 m/sec. It is Russia's first D-line ropeway, the result of years of development by the Austrian company Doppelmayr Seilbahnen Gmbh. A total of 205 novelties, 31 innovations, and 14 patents were used during its construction. The concept provides for an increased level of passenger comfort and safety. The new D-Line cabin model maximizes journey comfort. It is more spacious and equipped with a ventilation system, individual lighting, anti-slip coating, and other options.

10 Years of Growing Popularity of Rosa Khutor Resort

A variety of services and highly qualified specialists ensure the maintenance of ropeways and organization of all processes necessary for smooth and safe functioning of the resort. Today, Rosa Khutor employs more than 2,500 people.

10 Years of Growing Popularity of Rosa Khutor Resort

10 Years of Growing Popularity of Rosa Khutor Resort

10 Years of Growing Popularity of Rosa Khutor Resort

“We truly believe in the commonplace phrase “workers are the key to everything,” says Belokobylsky. “Rosa Khutor includes unique services that are not available anywhere else in Russia. For example, the anti-avalanche service. We searched for experts for it among meteorologists from all over Russia. We also have our own professional rescue team. During the first wave of the pandemic, the resort was closed for quite a long time. It happened for the first time in ten years but no one quit. We managed to achieve these high results only thanks to the daily work of the entire team.”

10 Years of Growing Popularity of Rosa Khutor Resort

10 Years of Growing Popularity of Rosa Khutor Resort

Rosa Khutor has been recognized as Russia's best ski resort by the prestigious World Ski Awards eight times in a row. In 2020, the resort received the Travellers' Choice award from TripAdvisor service, making it one of the world's best places to visit.

Rosa Khutor's plans for the future include the promotion of nature tourism. By next summer, the plan is to significantly expand the network of hiking trails in the mountains and to create a system of glamping sites.

Original material provided by: https://rustur.ru/roza-xutor-otmechaet-desyatiletnij-yubilej

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